The bar chart illustrates the annual number of film rentals and sales across four different formats between 2002 and 2011. Overall, it is clear that DVD sales grew to become the most popular choice, whereas rentals and VHS sales saw a steady downward trend throughout the decade.
In 2002, rentals were the most popular, standing at 185,000, followed by VHS sales at 85,000 and DVD sales at 45,000. However, the popularity of VHS plummeted rapidly, falling to 10,000 by 2005 before disappearing entirely from the store's records by 2006. Similarly, rentals declined consistently every year, dropping from 185,000 in 2002 to just 55,000 by 2011.
Conversely, DVD sales experienced a sharp rise, overtaking rentals in 2004. They peaked at 215,000 in 2007 before undergoing a gradual decline to 175,000 by 2011. Blu-ray sales were only introduced in 2007, starting at a modest 5,000. Although they remained the least popular format, they showed a slow, steady growth, reaching 15,000 by the end of the period in 2011.