The tables illustrate the revenue generated from Fairtrade-labelled coffee and bananas across five European nations between 1999 and 2004. Overall, there was a general upward trend in sales for both commodities, although some countries experienced declines in banana consumption.
Regarding coffee, the UK witnessed a dramatic surge in sales, rising from 1.5 million Euros in 1999 to 20 million Euros by 2004, making it the highest consumer by a significant margin. Switzerland also saw its coffee sales double from 3 million to 6 million Euros. The remaining countries—Denmark, Belgium, and Sweden—recorded more modest growth, with figures increasing to 2 million, 1.7 million, and 1 million Euros respectively.
In terms of bananas, Switzerland remained the primary market, with sales climbing substantially from 15 million to 47 million Euros. The UK and Belgium also experienced notable growth, with the former increasing from 1 million to 5.5 million Euros and the latter from 0.6 million to 4 million Euros. Conversely, Sweden and Denmark saw their banana sales figures contract, falling to 1 million and 0.9 million Euros respectively, representing a downward trend in these specific markets.