PTE Academic Write Essay · Advantages and disadvantages

Ethical Business Practices Advantages and Disadvantages Analysis

A high-scoring sample essay with the plan behind it, the vocabulary that lifts it, and what the scoring traits reward.
  • 239 words
  • Advantages and disadvantages
  • beginner
  • 20 minutes

The prompt

Discuss the advantages and disadvantages of ethical business practices. Which do you think are more significant? Give reasons and examples to support your opinion.

20 minutes. Write 200 to 300 words. A BandLadder practice prompt, not a recalled exam question.

Advantages and disadvantages

Plan before you write

  1. 1

    Position

    While ethical conduct may impose short-term financial constraints, its long-term benefits regarding brand equity and employee retention are significantly more substantial.

  2. 2

    Paragraph 2

    The primary disadvantage involves the immediate financial burden of compliance and fair wage practices.

  3. 3

    Paragraph 3

    The advantages of enhanced corporate reputation and sustainable stakeholder loyalty outweigh these initial costs.

  • →If the question says outweigh, decide which side wins and say so in the introduction.
  • →One paragraph for advantages, one for disadvantages, each with a concrete example.
  • →The conclusion must give the verdict; listing both sides without one loses task response.

Model answer

Sample essay

High-scoring sample239 words. Use the structure and vocabulary, not the sentences: PTE flags memorised templates.

In the contemporary corporate landscape, the debate surrounding the integration of ethical standards into business operations is increasingly prominent. While ethical conduct may impose short-term financial constraints, its long-term benefits regarding brand equity and employee retention are significantly more substantial.

The primary disadvantage involves the immediate financial burden associated with ethical compliance. Companies that prioritize fair wages, sustainable supply chains, and environmental protection often face higher operational costs than those prioritizing profit maximization above all else. For instance, a clothing manufacturer transitioning to ethically sourced materials may see a temporary reduction in profit margins, potentially impacting shareholder dividends and short-term market competitiveness.

Conversely, the advantages of maintaining high ethical standards are profound, particularly concerning corporate reputation and stakeholder loyalty. Consumers are increasingly discerning, preferring brands that demonstrate social responsibility. Furthermore, employees are more likely to remain committed to an organization that aligns with their personal values, reducing turnover costs. A notable example is Patagonia, which has built a fiercely loyal customer base and a highly motivated workforce by prioritizing environmental sustainability over aggressive expansion, ultimately leading to sustained financial success.

In conclusion, although ethical business practices require significant upfront investment and may challenge short-term profitability, they are essential for long-term viability. The intangible assets gained—such as brand prestige, consumer trust, and employee dedication—far outweigh the initial financial sacrifices. Therefore, prioritizing ethics is not merely a moral imperative but a strategic necessity for enduring success in a competitive global market.

Scoring traits

Why this scores well

This essay scores highly on linguistic range through the use of sophisticated cohesive devices and precise vocabulary. The most common mistake on this prompt is failing to explicitly weigh the importance of the advantages versus the disadvantages, which is a core requirement of the task.

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8 words

Vocabulary from the essay

  • corporate landscape

    The current environment in which businesses operate

  • brand equity

    The value derived from consumer perception of brands

  • compliance

    Acting in accordance with rules and regulations

  • profit maximization

    The strategy of prioritizing highest possible financial returns

  • discerning

    Having or showing good judgment and insight

  • stakeholder

    A party with an interest in business performance

  • moral imperative

    A duty or requirement based on ethical principles

  • intangible assets

    Non-physical resources that provide long-term economic value

See also the Write Essay guide.

Frequently asked questions

How long should a PTE essay be?+

Between 200 and 300 words; outside that range the form score drops to zero. This sample is 239 words, written for the 20-minute limit.

What type of essay is this?+

Advantages and disadvantages. If the question says outweigh, decide which side wins and say so in the introduction.

What does PTE reward in the essay?+

This essay scores highly on linguistic range through the use of sophisticated cohesive devices and precise vocabulary. The most common mistake on this prompt is failing to explicitly weigh the importance of the advantages versus the disadvantages, which is a core requirement of the task.

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