PTE Academic Write Essay · Advantages and disadvantages

Evaluating Ethical Business Practices in Modern Society

A high-scoring sample essay with the plan behind it, the vocabulary that lifts it, and what the scoring traits reward.
  • 271 words
  • Advantages and disadvantages
  • intermediate
  • 20 minutes

The prompt

Evaluate the advantages and disadvantages of ethical business practices in the context of modern society. In your assessment, which aspects outweigh the others? Provide well-reasoned arguments and concrete examples.

20 minutes. Write 200 to 300 words. A BandLadder practice prompt, not a recalled exam question.

Advantages and disadvantages

Plan before you write

  1. 1

    Position

    While ethical conduct imposes operational constraints, the long-term benefits of brand loyalty and risk mitigation significantly outweigh the initial costs.

  2. 2

    Paragraph 2

    Ethical practices often require higher financial investment and strict regulatory compliance, which can temporarily limit profit margins.

  3. 3

    Paragraph 3

    Ethical operations foster consumer trust and long-term sustainability, serving as a competitive advantage that protects companies from reputational damage.

  • →If the question says outweigh, decide which side wins and say so in the introduction.
  • →One paragraph for advantages, one for disadvantages, each with a concrete example.
  • →The conclusion must give the verdict; listing both sides without one loses task response.

Model answer

Sample essay

High-scoring sample271 words. Use the structure and vocabulary, not the sentences: PTE flags memorised templates.

Corporate ethics have become a defining feature of contemporary commerce, prompting debate regarding their impact on organizational performance. While adhering to rigorous ethical standards can impose significant operational burdens, the resultant consumer trust and risk management strategies ultimately prove more valuable than short-term financial gains.

Adopting ethical practices often necessitates increased expenditure. Companies committed to fair labor wages, sustainable sourcing, and transparent supply chains frequently face higher production costs compared to competitors who prioritize cost-cutting over moral obligations. For instance, a clothing manufacturer that invests in certified organic materials and provides safe working conditions will inevitably see lower immediate profit margins than a firm sourcing from unregulated, low-cost factories. These financial constraints can hinder rapid market expansion and limit price competitiveness in a globalized economy.

Conversely, ethical conduct acts as a powerful catalyst for long-term growth and brand resilience. Modern consumers are increasingly socially conscious, demonstrating a preference for brands that align with their personal values. When corporations prioritize integrity, they cultivate deep-seated loyalty, which serves as a shield against market volatility. A pertinent example is the success of companies that transitioned to carbon-neutral operations; by preemptively addressing environmental concerns, they not only attracted a loyal demographic but also insulated themselves from future regulatory penalties and public backlash. This proactive approach to corporate social responsibility effectively mitigates long-term risks.

In conclusion, although ethical business practices demand significant upfront investment, they represent a strategic imperative rather than a mere expense. The advantages of fortified brand equity and sustainable operations far outweigh the disadvantages of higher initial costs. Consequently, businesses that integrate ethics into their core strategy are better positioned for enduring success.

Scoring traits

Why this scores well

This essay scores highly on linguistic range and formal cohesion by using sophisticated transitions and precise academic terminology. A common mistake for this prompt is failing to provide a clear judgment on which aspect outweighs the other, which is a requirement of the task.

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8 words

Vocabulary from the essay

  • catalyst

    a person or thing that precipitates an event

  • resilience

    the capacity to recover quickly from difficulties

  • imperative

    an essential or urgent thing to do

  • mitigates

    makes something less severe or painful

  • preemptively

    acting in advance to prevent something

  • transparency

    the quality of being open and honest

  • volatility

    the tendency to change rapidly and unpredictably

  • equity

    the value of a brand's reputation

See also the Write Essay guide.

Frequently asked questions

How long should a PTE essay be?+

Between 200 and 300 words; outside that range the form score drops to zero. This sample is 271 words, written for the 20-minute limit.

What type of essay is this?+

Advantages and disadvantages. If the question says outweigh, decide which side wins and say so in the introduction.

What does PTE reward in the essay?+

This essay scores highly on linguistic range and formal cohesion by using sophisticated transitions and precise academic terminology. A common mistake for this prompt is failing to provide a clear judgment on which aspect outweighs the other, which is a requirement of the task.

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