Dear Sam,
I hope you have been doing well since we last met for coffee. I am getting in touch because I have finally decided to take the plunge and start my own business.
I am planning to launch a boutique online store that specialises in bespoke, locally sourced organic skincare products. I have spent the last few months researching the market and developing a prototype range using natural ingredients from our local farms. It has been a passion project of mine for a long time, and I am incredibly excited to finally bring it to life.
I believe this is a fantastic venture because there is a growing demand for sustainable, plastic-free beauty products in our area. People are becoming increasingly conscious of their environmental footprint, and my business model addresses this need directly by using entirely compostable packaging and ethical supply chains.
Given your extensive experience in digital marketing, I was wondering if you might be willing to share some advice on how to build an initial social media presence. If you have any spare time next week, I would love to buy you lunch and pick your brain on a few strategies. Let me know what you think.
Best wishes,
Alex