The two pie charts illustrate the distribution of online retail sales across four distinct sectors in New Zealand during the years 2003 and 2013. Overall, it is evident that while Travel was the dominant sector in 2003, Film/Music became the leading category by 2013. Furthermore, the data indicates a shift in consumer preference away from travel and clothing towards entertainment and literature.
In 2003, Travel accounted for the largest portion of online sales at 36%, followed by Clothes at 24%. Film/Music and Books represented smaller shares, contributing 21% and 19% respectively. By 2013, the landscape had changed significantly. The proportion of sales attributed to Film/Music rose substantially to 33%, making it the most popular sector. Similarly, the share for Books increased to 22%.
Conversely, the Travel sector saw its market share contract to 29% by 2013. A more pronounced decline was observed in the Clothes sector, which dropped from 24% in 2003 to just 16% a decade later. In summary, the retail sectors experienced varying degrees of growth and contraction, with entertainment-related purchases becoming increasingly prominent in the online marketplace over the ten-year period.