The two pie charts illustrate the distribution of online shopping sales across four retail sectors in New Zealand during 2003 and 2013.
Overall, it is evident that while travel was the most popular category in 2003, film and music experienced the most significant growth over the decade, eventually overtaking travel as the leading sector in 2013. Conversely, the proportion of sales for clothes saw a marked decline.
In 2003, travel accounted for the largest share of online sales at 36%, followed by clothes at 24%. Film and music represented 21% of the total, while books comprised the smallest portion at 19%. By 2013, the landscape had shifted significantly. Film and music sales surged to 33%, making it the primary retail sector. Travel, despite a decrease, remained substantial at 29%.
Regarding the remaining categories, the share of online sales for books increased slightly from 19% in 2003 to 22% in 2013. In contrast, the popularity of online clothes shopping dropped noticeably, falling from 24% to 16% over the ten-year period, becoming the least purchased category by the end of the decade.