The line graph illustrates the changes in the cost of three different ways to watch films between 2005 and 2011, while the pie charts depict the corresponding shifts in market share.
Overall, the cost for all three methods increased throughout the period. Simultaneously, the market share for renting DVDs plummeted, whereas legal downloads experienced a dramatic surge in popularity.
Regarding costs, cinema tickets were the most expensive throughout, rising steadily from 9 in 2005 to 14 by 2011. DVD prices saw a more gradual increase, starting at 6 and reaching 8. Legal downloads were initially priced at 7, dipped to a low of 3 in 2007, but then climbed sharply to finish at 9 in 2011, overtaking DVD costs.
In terms of market share, renting a DVD was the dominant method in 2005, accounting for 59% of the market, followed by cinema visits at 36% and legal downloads at only 5%. By 2011, the landscape had transformed; legal downloads became the market leader at 56%. Conversely, the share for renting DVDs dropped to 26%, and cinema attendance halved to 18%.